Oct 8-10, 2019
Fira de Barcelona, Gran Via

SAP TechEd Barcelona 2019 Privacy Policy

1. Introduction. SAP ESPAÑA (“SAP”) organizes this SAP TechEd Barcelona event you register for (the “Conference” or “Event”). Unless you expressly agree otherwise (in particular as described in section 4. below) or if required by law, SAP will use any personal data you provide during the registration process, during the conference, or otherwise in connection with the Conference solely for the purposes set out in section 2. below.

2. Use of your registration data obtained in connection with the Conference.

a. Registration Data
In connection with your registration, you have to provide basic registration and conference information to us, namely your contact information (name, address, company, email and telephone number), job title and function, your relation to SAP (i.e. partner, customer, etc.), your industry sector, registration time/date, and payment details for the payment of the registration fee. You may further provide to us information on your social media accounts, emergency contact information, visa requirements and event participation related information (such as speaker engagement, sponsorship, or particular sessions and workshops you register for), information on your hotel booking (including making use of preferred rates at partnering hotels), your transportation and logistical requirements, and any particular interests and other information with respect to the Conference you provide to us in connection with the registration (together with the data listed in the previous sentence, the “Registration Data”). If you choose to log in with your SAP username and password- if you have any- SAP will pull the information from its internal data base.

SAP will use your Registration Data to manage your registration, to conduct the conference (including communication with you before and during the Conference), to suggest relevant events during the Conference to you to increase your Conference experience, Conference follow up (including an offer to participate in a attendee satisfaction survey) and fulfillment of any requests of you to SAP in connection with the Conference.

SAP may include your Registration Data, your choices with respect to marketing communication (see section 4.a. below), and further information you provide to SAP in connection with the Conference in its customer relationship management system (“SAP CRM”) and combine it with existing SAP CRM data relating to you, including your participation at prior events.

SAP may use third parties for the provision of services in connection with the Conference and the fulfillment of obligations towards you. Such third parties may process your Registration Data on behalf of SAP; they include payment and data/website hosting providers. Any use of service providers outside the European Economic Area will be subject to ensuring an adequate level of data protection, for example by means of entering into EU Model Clauses

with the provider; you may request a copy of the EU Model Clauses SAP entered into from SAP (see contact in section 5. below).

Further, we may forward your contact details to the hotel booking provider if you chose to use its services and benefit from our preferred Conference rates in certain selected hotels. SAP is not responsible for this service, and you will have a direct relation with the hotel booking provider if you chose to use its services.

b. Survey data. Conference information.

If you participate in a survey, SAP will use this information only for purposes of the survey, including improving our products, services and events on basis of the survey results. The information will not be used for other purposes, in particular not for targeted advertising and marketing activities.

c. Conference badges. Activity tracking.

If you allow SAP or others to scan your conference badge, your respective activity (such as visiting a specific exhibitor) may be tracked and third parties may use your contact information included in the badge to contact you as further set out in section 3. takes place. You do not have to use the badge for this purpose and allow others to scan it, this is your sole discretion.d. Special Categories of Personal Data.
If you provide special categories of data to us which enjoy particular protection under applicable laws (“Special Categories of Personal Data”) such as data relating to your health, this data will only be used for the purposes you provide the data for. You may for example chose to provide information on your diet requirements or any disabilities you have to us in order to enable us to reflect the information in connection with your attendance at the conference (provision of respective meals, enabling you access to the conference etc.). These data will be treated as Special Categories of Personal Data and not be used for any purposes other than those you provided them for.

e. Conference Recording.

We will record the Conference including general and specialized sessions for internal broadcast to our employees not attending live or for employee training and internal and external communications purposes about the event (“Legitimate Recording”). You acknowledge that as a result of attending the Conference we may record your image, photograph, and voice by any technology or means indiscriminately as part of the Conference recording where you are a non-material part of the aforementioned recording in accordance with and as allowed under applicable law. During panel or other discussion sessions where you volunteer to speak, you acknowledge that SAP may broadcast, film or photograph you individually and if you do not wish to be broadcasted, filmed or photographed in this way please refrain from volunteering. You may object to SAP using Legitimate Recordings at any time by contacting sapteched@sapevents.com.

3. No unauthorized data sharing with third parties. Conference badges.

SAP will not provide your information for marketing purposes to any unrelated third parties without your authorization. In this context please note that the contact information submitted in your registration (name, title, company, address, phone, and e-mail) will be available via a QR code, barcode, RFID chip or similar technology. Most exhibitors at the Conference will have badge-scanning devices as part of their displays and promotional activities. In addition, many smart phones are equipped with code scanners. It is at your discretion to agree to provide your badge to any person for scanning, which will allow the person to collect your information and use it for future (marketing and other) purposes. SAP has no control, responsibility, or liability associated with any exhibitor’s or other third party’s collection or useof your information. If you do not want such collection and use, do not provide or allow your badge to be scanned.

4. Marketing Consent Statement.

In order to be contacted about SAP related products or services and further use of your data for marketing purposes beyond SAP TechEd Barcelona.

If you opt in to be contacted (in line with your consent) by SAP about its product or services and other marketing events or activities, the SAP Group may use your Registration Data, as well as (to the extent available in the SAP CRM or otherwise) an interaction profile based on your prior interactions with SAP including your participation at prior events, in order to keep you up to date on the latest SAP product announcements including software products and services, system enhancements, special offers, and other information regarding the SAP Group’s organizations (including marketing-related newsletters) as well as other marketing events and activities. The SAP Group may contact you by email, phone or by using any other communication address you have provided. In connection with the marketing-related activities, the SAP Group may provide a hashed user ID to third party operated social networks or other web offerings (e.g. Twitter, LinkedIn, Facebook, Instagram or Google) where this information is then matched against the social networks’ data or web offerings’ own bases in order to display to you more relevant information.

a. SAP affiliates

If you consent to it, SAP may share your personal data contained in the SAP CRM with its affiliated companies in the SAP Group and all SAP Group companies may use the data for the same marketing purposes related to SAP Group product and services and under the same conditions as SAP. The “SAP Group” includes various SAP named affiliated companies around the world as well as various SAP affiliates with more distinctive non-SAP brand names including Ariba, Concur, Hybris, SuccessFactors, and Sybase, a list of all SAP affiliates can be found here.

b) You may withdraw your consent with respect to any or both of the above cases under this section 4. at any time. Please direct any such request to webmaster@sap.com .

5. Further information and contact.

For further information on SAP’s general handling of personal data, e.g. when you visit SAP websites, please visit https://www.sap.com/about/legal/privacy.html.  For any questions regarding data protection and SAP, please contact privacy@sap.com.


Kristina Van Cleave

+49 (0) 621-40 54 79 55

Callies & Schewe Kommunikation GmbH
Mollstraße 40 | 68165 Mannheim | Germany


Kathrin Hell

+49 (0) 621-37 905 206

Callies & Schewe Kommunikation GmbH
Mollstraße 40 | 68165 Mannheim | Germany